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Face Time.

International business is about translation; the ability to effectively communicate across dissimilar environments.

How do you train a manager to succeed in a culture that is vastly different from his own? At Choy-Valentine, we believe that the traditional path of immersing clients in the cultural, societal, and business aspects of a new market is not enough. Simply 'teaching the language' — culturally, if not literally — is by itself bound to fail.

That's because just as a bilingual person may be proficient in speaking two languages, it does not follow that she is able to translate effectively between them. And international business is about translation; the ability to effectively communicate across dissimilar environments.

We know, for example, that people in China place a keen emphasis on respect for hierarchy. On a sense of flexibility. And on communicating in ways in which what is unsaid is often more important than what is said.

Western approaches, on the other hand, are far more process-driven, with greater empowerment and delegation. There is a clearer definition of roles and responsibilities, with individuals held more accountable for what they do. Here, relationship follows business. At Choy-Valentine, business and cultural considerations such as these — and many others — are built into our own management DNA. This allows us to get to know our clients intimately, and to adapt their personal and business strengths to the design of innovative company development solutions.

These programs, including innovative field learning initiatives, facilitate the acquisition of the expertise, capabilities, and mindsets that foster cross-cultural, enterprise-wide success.