The development of this expertise requires a deep understanding of the complex nature of Sino-Western business relationships. An understanding that Choy-Valentine, thanks to our deep roots in Chinese and western cultures, has cultivated for years.
We understand, for example, that in the conduct of business in China, issues of culture and language are inseparable and require a great deal of patience; that building trust can take a long time, and that only when this is achieved can the relationship follow.
And that only after that, may actual business be conducted.
Such knowledge is indispensable in enabling us to help our clients overcome the challenges — in either direction — presented by differences in market environments, workstyles, ethics, and values. Whether Western managers who need to understand and adapt to the Chinese environment or Chinese enterprises seeking the acquisition of Western technologies, talent, and market presence, the goal is to help them manage issues beyond boundaries that are not only national, but also geographic, cultural, and functional.